Solutions

We offer a full suite of strategic marketing services to meet all of your organizational marketing needs:

Consulting

CEPSM professionals and associates can be hired as consultants for a variety of strategic marketing initiatives, including but certainly not limited to the following:

Strategic Product or Service Marketing Plan Development
Managers in public sector and non-profit organizations are often required to develop strategic marketing plans to sell their products or services, but don't have the time or the skilled staff to prepare top level plans. Using a collaborative 6-step approach we will work with your team to prepare a strategic marketing plan and find solutions to your specific marketing challenges. Call us today to find out more!

Policy & Program Marketing Plan Development
Effective policy and program marketing requires thorough understanding of the internal government culture. Our senior consultants have spent decades working as senior marketing executives in the public service and understand the unique challenges managers often face. We will help you overcome any barriers that impede your marketing initiative and we'll develop a strategic plan that will maximize program uptake and/or policy adherence. Call us today to find out more!

Social Marketing Plan Development
Social marketing is a unique process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society. Using our tremendous expertise in this area, we will develop a complete social marketing strategy and implementation plan for you, guaranteed to influence behaviour and surpass your goals. Call us today to find out more!

Website Strategy Development
Probably the biggest mistake made by website designers is failing to develop a complete website strategy that takes into account their target audience. There are numerous websites that have immaculate visual design and navigation, but fail to actually get people to do anything during or after their visit. CEPSM professionals will thoroughly audit your strategic organizational goals, secondary research and existing web site traffic patterns, in order to develop a comprehensive strategy for your web site re-design. We spend a great deal of time thoroughly analyzing the competitive environment, providing search engine optimization advice and developing relevant performance tracking measures. Call us today to find out more!

Social Media Marketing Strategy Development
As part of this service, we will help you align online marketing with your offline efforts and show you how to get engaged with your target audience using the latest social media tools (rss, wiki's, blogs, podcasts, social media networks, etc...) and web site best practices. Specifically we will develop an interactive and engaging online strategy and then show you how to optimize your marketing initiative for optimum web visibility and organic word-of-mouth promotion. Leveraging social media channels effectively can help your organization achieve unimaginable success. Call us today to find out more!

Marketing Alliance and/or Partnership Strategy Development
As part of this service, we will work with your organization to establish a strategic alliance and partnership framework as well as to develop "value propositions" and proposals. In addition, we will help you in establishing guidelines for collaborative arrangements with the private sector and other partners, including assessing challenges and risks, determining value, creating effective agreements and developing performance indicators to track and measure impact. Call us today to find out more!

Service Standard Development
A major component of effective marketing is customer service. This is a concept that the public sector only recently has become accustomed to, mainly because customer experience is not usually top-of-mind for a monopolistic organization. With the advent of the internet, instant communication and immediate response are now demanded by citizens. Organizations must set service standard goals for themselves and the audience they serve. Most importantly, they must be held accountable to these standards through effective enforcement. By conducting key stakeholder interviews and various other forms of primary research, we can help your organization develop a clear and concise list of measurable service standards that everybody will buy into, both internally and externally. Call us today to find out more!

Turnkey Solutions for under $5000

This line of solutions has been specifically created for organizations with limited financial resources. CEPSM consultants will work jointly with you and your team over a 3-day period. Current offerings include:

Social Marketing Consultation for under $5000
This unique CEPSM solution is specifically structured as an intensive strategy session that will provide you with a social marketing plan for your organization; all for under $5000! It allows you to get everything on the table in order to learn, discuss, analyze and formulate a social marketing strategy using the CEPSM social marketing workbook. To start, we will ask you to send us background information to help us prepare for a 1.5 - 2 day strategy workshop, which we will conduct with your team. Strategy notes are then to be recorded by your team and incorporated into an overall planning document. We will then review your plan and provide you with specific feedback and recommendations.

Social Media Engagement Consultation for under $5000
This new CEPSM solution is structured as an eye-opening, fast-track approach towards enhancing your organization's online presence and social media engagement levels; all for under $5000! Rather than advising you to jump in head first into mainstream social media channels, we will take you through a strategic approach that will identify the channels that are most relevant to your target audience. Using secondary research (provided ahead of time by you) and our CEPSM social media marketing workbook, we will prepare a 1.5 - 2 day strategy workshop, which we will conduct with your team. Strategy notes are then to be recorded by your team and incorporated into an overall planning document. We will then review your plan and provide you with specific feedback and recommendations.

Training

CEPSM offers a full line of workshops for employees at all levels:

Social Media Marketing 101 Workshop (1 and 2 day editions)
This highly popular introductory workshop by Mike Kujawski is offered on a custom, case-by-case basis to both government and non-profit orgranizations. Anyone wishing to truly understand the fundamental elements of the new marketing space (beyond just the buzzwords) should make an effort to attend. The workshop will teach you how to develop a strategic social media engagment framework rather than jumping blindly into tactics. All participants of the workshop will receive a copy of the 10-step CEPSM Social Media Marketing Workbook to help guide them through their social media initiative when they get back to the office. Certain steps may be performed as group activities during the workshop.

You will learn how to:

  • Properly use and leverage on-line social networks, consumer generated content, blogs, podcasts, wikis, video, RSS feeds and virtual worlds to better deliver your message
  • Incorporate automated social media monitoring activities into your daily schedule
  • Ensure you are visible to all major search engines through the latest SEO tactics and social media optimization techniques
  • Convince senior management to move from a traditional mindset to a web 2.0 mentality
  • Join the conversation and truly engage with your target audience
  • Properly measure your social media marketing ROI
  • Save your organization a great deal of money by using open source applications
  • Develop an internal social media engagement policy
  • Stay up-to-date without adding extra tasks to your already crammed schedule
Book this workshop today!

How to Create a Customized Social Marketing Action Plan
Amateur Hour is over! During this tough economic period it's time to get serious about developing social marketing programs that don't just increase awareness and educate, but actually change attitudes and behaviour. This unique workshop is conducted by Jim Mintz and takes you through a proven process for developing and implementing a successful social marketing plan using the CEPSM Social Marketing Workbook. This workshop has been designed not only for marketing and communications professionals who specialize in social marketing, but also for anyone involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. By attending this workshop, you will save countless hours of planning time and learn proven techniques for launching a successful social marketing initiative.

You will learn how to:

  • Implement a social marketing program on a very limited budget;
  • Develop a step-by-step structured approach that makes preparing a social marketing plan a breeze;
  • Differentiate social marketing from public education, outreach and other communication strategies;
  • Use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy, building strategic alliances with business.
Book this workshop today!

Survivor 2009 - Revenue Generation Strategies for a Tough Economic Climate (conducted by our partner CMG Canada)
This online webinar series is ideal for anyone in the association, non-profit or public sectors that is responsible for driving corporate revenue for their organization and wants to take a strategic approach towards maintaining or growing their revenues in this unprecedented economic climate.
Learn more here!

Designing and Selling Your Sponsorship Program - An End-to-End Solution for Implementing a Successful Sponsorship Initiative (conducted by our partner CMG Canada)
Now in its 5th successful year, this two-day workshop is ideal for professionals who are responsible for driving revenue for their organization and want to take an organized, professional approach towards designing and selling their sponsorship program.
Learn more here!

University Accredited Courses

CEPSM offers a full line of university-accredited professional training for managers at all levels:

Sprott Professional Certificate in Public Sector and Non-Profit Marketing (January 19-June 20, 2009)
This university certificate program covers the fundamentals of public sector and non-profit marketing in a format that appreciates the severe time limitations of today's professional. The program has been designed to be intensive and rigorous, respecting that your time away from your desk needs to bring concrete results once in practice back at the office. Stimulating formats ensure that you come away with tested techniques and methods that positively enhance your performance on the job. This program provides intensive training for 1 or 2 days, each month, over the course of five months. The certificate will require a commitment of 10 days of classroom training plus additional time to complete the strategic marketing plan. Register today!

Speaking

CEPSM professionals and associates can be hired for speaking engagements on a wide variety of marketing topics tailored to your organization's needs.

Common Topics

  • Social Media Engagement 101
  • Government 2.0 in Canada and Around the World
  • Social Media Monitoring
  • Fundamentals of Public Sector and Non-Profit Marketing
  • Marketing for Associations and Non-Profit Organizations
  • Marketing in a Government Environment
  • Social Marketing
  • Revenue Generation
  • Event Marketing
  • Partnerships, Sponsorships and Collaborative Arrangements
  • Branding in a Public Sector Organization
  • Integrated Marketing Communications for Government/Non-Profits
  • Marketing Research and Evaluation
Please contact us for information on additional topics that we cover.