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Social Media Marketing Workbook

The CEPSM Social Media Marketing Workbook will help you develop a complete Social Media Marketing Plan using a strucutred, step-by-step approach. The workbook provides many real-life examples of modern public sector best-practices in the use of social media.

What this workbook will help you learn:

• How to use on-line social media networks, consumer generated content, blogs, podcasts, wikis, video, RSS/XML feeds and virtual worlds to better deliver your message
• How to ensure you are visible to all major search engines through the latest search engine marketing tactics and social media optimization techniques
• How to move from a traditional/mainstream mindset to a web 2.0 mentality without sacrificing your existing strategies
• How to save your organization a great deal of money by using open source applications
• How to join the conversation and truly engage with your target audience