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Social Marketing Workbook
This workbook takes you through a proven planning process to develop a customized, structured social marketing plan for your public sector or nonprofit organization.
What this workbook will help you learn:
- How social marketing need not be expensive to be effective;
- How a step-by-step structured approach makes preparing a social marketing plan in one day possible;
- How social marketing is different from public education, outreach and other communication strategies;
- How social marketing gives you a single, integrated approach which may include: mobilizing communities, influencing the media, lobbying/advocacy, building strategic alliances with business etc.
Total Price (PDF Copy): $90 CDN
